A Multifaceted Solution for Regaining Trust
Savvie empowers local residents of Savannah to gain trust in recycling through transparency in the waste management system.
Savvie
Time
March 2021 — June 2022
Tools
Figma, Adobe Illustrator
Overview
Empowering Savannah residents to gain trust in recycling through transparency in waste management
Collaborators
This is a solo project by Gabriel Lam.
Gabriel is responsible for branding, ux research, and interface design.
Resolving Everyday Problems, One Bin at a Time
We developed an app experience that helped Savannah residents keep track of their recycling and trash collection. The app also provided users with information on the impact of their recycling, which helped to reinforce the importance of responsible waste management practices.
Our solution included several components, such as a new public-facing mascot named Savvie, which helped to create a positive and engaging image for the recycling program. We also created posters that aligned with the city's efforts to promote the new recycling program for cardboard.
Focus on Educating Our Next Generation
To further educate the public, we developed a series of educational materials, such as a website, story, and shorts for kids, which emphasized the importance of reducing waste and recycling. These materials helped to raise awareness about the benefits of recycling and encourage individuals to take action.
Defining Trust and Transparency in Waste Management
The lack of trust and transparency in the waste management system can have a significant impact on the community, including a decrease in recycling rates and an increase in littering.
To address this issue, we used generative research methods to define trust and transparency within the scope of waste management. Our research involved engaging with a diverse group of stakeholders to understand their perspectives, experiences and needs regarding waste management.
Research Assumptions
The people of Savannah will take the required action if it can bring a positive social impact. There is a large population of environmentally conscious people who live in Savannah. Savannah's recycling program is not popularly known. People believe their recycling is not always being recycled.